Manage and write product descriptions using AI

Get high-converting, SEO friendly product descriptions, or rewrite them 10x faster using AI. Beat your competition with enriched product detail pages.

Also available for:

Product Page

The most advanced AI product description generator

Blaze through your copywriting with Hypotenuse's product description generation tool. Instantly generate thousands of descriptions for products in minutes.

1. Upload your product images

girl in white dressgirl in white dressSample e-commerce product image showing a lady in red floral dress

2. Add product attributes or an original description


"Need a white dress for your next special occasion? This one's a winner. With an on-trend off-the-shoulder neckline and a flattering ruched waist, this white dress is a total winner. The cotton fabric makes it perfect for warm weather occasions, while the simple silhouette ensures that it will never go out of style."

3. Craft fresh, unique copy instantly

Looking for a flattering, affordable white dress? Keep it simple with this off-shoulder dress. The subtle ruched waist adds a flattering silhouette and the cotton fabric is perfect for warmer weather. Wear this with a pair of wedges or flats for a feminine, stylish look.

How it works

Transform product data into engaging, high-conversion stories and product descriptions. All in your tailored brand voice.

Step 1: Import product attributes or manufacturer descriptions

Import CSV files or connect to your PIM, e-commerce platform or CMS to automatically have your product details ready for generation.

Check box
Easily import attributes or manufacturer descriptions for our AI to write about or rewrite
Check box
Handles various formats from multiple channels, PIMs or CMS platforms
Check box
Custom CMS? We can handle custom import formats.
Import Illustration
bulk generate buttonVariation Illustration

Step 2: Generate or rewrite product descriptions in bulk

Bring your products to life with a click. Instantly generate product descriptions from your product attributes and include SEO keywords.

Check box
Multiple tones to select from for your unique copywriting style
Check box
One-click product description generator for bulk batches of SKUs
Check box
Our AI takes in product data and existing descriptions to generate or rewrite fresh and accurate descriptions

Step 3: Edit your description to add finishing touches

Edit generated copy directly and seamlessly in one place, with an organized workflow that keeps up with your pace.

Check box
Easily see inserted SEO keywords highlighted in generated descriptions
Check box
Categorize and mark products as complete to power through editing and organizing product descriptions
Check box
Provide feedback as you go to the AI for improved, tailored copywriting over time


The perfect pair of lace-up sneakers for any occasion. A classic design that will never go out of style, these sneakers are designed with comfort in mind. Ready to take on the city streets or for a relaxing day at the park, these shoes are versatile and can be worn anywhere.

Export Illustration

Step 4: Export products with ease

Sync right back into your CMS or product information management systems to get your products to market faster and easier.

Check box
Exports in the exact format you imported in
Check box
Need any specific description formatting, like bullet points or HTML formatting for your descriptions? Talk to us.

Enrich your product detail pages at scale

Tackle missed keyword opportunities with our AI product description generator and get thousands of first-draft descriptions within minutes.

Saves Time Icon

Refresh seasonal content

Keep your content fresh to improve rankings and on-page conversion. Reduce writer's block for your team by giving them a first draft of a description to work off.

SEO Ranking Icon

Increase SEO keywords

Tackle long-tail keywords and increase your keyword coverage by creating content with AI. Lower your SEO spend and let your team focus on high-value strategy.

Increase Conversion Icon

Improve conversion rates

Product descriptions convert because they educate customers on key product features and benefits. A/B test your highest-conversion copy with all the variations provided by AI.

Product Description Examples

Product descriptions that sell, not tell.

To give you a little inspiration, we've gathered a few examples of effective and enticing product descriptions our product description generator has created.

Check them out, get creative, and start writing product descriptions that will showcase your products to their fullest.

Example AccessVPN 
App Product Descriptions

Feeling exposed? Can't seem to do anything without worrying about your security? It's only a matter of time before your data can be accessed by prying eyes. But it doesn't have to be this way. With our VPN service, you can browse the web securely and without fear of being monitored. Sign up for our service today and start browsing the internet with peace of mind.
ExampleEmil Bach House
Property Product Descriptions

If you're a fan of Frank Lloyd Wright, this is the house for you. The Emil Bach House is a beautiful example of Wright's Prairie style, and is well worth a visit for any fan of the architect. With its horizontal lines and emphasis on natural materials, the house is a true expression of Wright's creativity. So if you're interested in architecture, or just want to see a stunning example of Wright's Prairie style, make sure to add the Emil Bach House to your list of places to visit.
Example Classic Vibe '60s Stratocaster

Back in the 60s, a few guys in a garage changed musical history. Today, you can change musical history yourself. It’s a much better deal with the Classic Vibe ‘60s Stratocaster. With three single-coil pickups and a 5-way selector, you’ll be able to turn your creative impulses into pure tone. This brilliant Stratocaster gives you fantastic sound and style, as well as incredible value for money. Never has music been as easy as it is with the Classic Vibe ‘60s Stratocaster.
Example HealthyLiving Program
Health product descriptions

Get your body in shape with HealthyLiving's fitness program. Whether you're looking to build muscle or tone that little bit of extra fat, you can meet your goals—and set new ones—with the BodyFit fitness program. Our workout catalog is huge. With everything from barre, yoga, Pilates, running, cycling, weights, and more, you'll be spoilt for choice. Start your free trial today to try it out for yourself. See where exercise can take you.
Example Canvas Backpack in Grey
Bag Product Descriptions

A clean and rugged everyday carry. This backpack is made from a sturdy canvas material and features leather adjustable shoulder straps. Toss just about anything into this spacious bag for an easy transition from work to the gym or a night out. With minimal looks and a ton of storage pockets, this pack is the yellow brick road to your destination. A backpack that can keep up with your busy schedule - from work to the great outdoors.
ExamplePokemon Sword And Shield
Toy Product Descriptions

Get ready to explore the Galar region and uncover the mystery behind the Legendary Pokémon Zacian and Zamazenta in Pokémon Sword and Shield. Available exclusively on the Nintendo Switch, follow the journey as you embark on a new adventure and discover everything this region has to offer and capture the moment and the truth along the way.
ExampleMirrorless Camera
Camera Product Descriptions

Capture the action in an instant with this high-speed mirrorless camera. This camera is designed for ultimate speed, giving you the ability to capture the critical action in an instant. With a 50.1-megapixel sensor, this camera is perfect for sports or any situation where the action is over in an instant. With its high resolution and fast readout, this camera gives you the power to capture the action as it happens.
ExampleAll-purpose Flour
Food Product Descriptions

This all-purpose flour is a staple of everyday baking. It's a flour that brings lightness, nutrition and diversity to any recipe that you might want to take on. Try taking it on in the bakery, in the kitchen or in the flavor research lab. It'll fit well everywhere you decide or need to bring it.

Custom brand voice or format?

Request a demo to chat about how we can improve your PDPs everywhere.

Discover a better way to write

We're just scratching the surface on what you need to write five-star content for your Product Detail Pages (PDPs).

Style Icon

Your brand's voice

Need active voice versus passive voice? Titles and bullets? Or avoid competitors' keywords? We get our models to learn your needs and your voice.

Bulk Icon

Generate in bulk

Generate all your product descriptions at once. Grab a cup of coffee while our product description generator does the heavy lifting for you.

PIM Icon

Syncs to your PIM

All your product information synced with a touch of the button. Keep your product details aligned with a single source of truth.

Edit Icon

Edit freely

A built in editor right at your fingertips. We're also compatible with all your grammar checking browser extensions and tools.

Language Icon

Multiple languages

Speak the languages that your customers do and expand your market footprint. We support over 25 languages and counting.

AI Learns Icon

AI that learns

The more you use Hypotenuse AI, the more it learns your preferences, the better it gets. It's the intelligent assistant you always wanted.


What product categories do you support?
Are generated descriptions unique?
Will generated descriptions be duplicated if my products are all very similar?
What languages do you support?
Will Google penalize me for using an AI product descriptions generator?

Thinking about your product detail page strategy?

We've collected all the resources and tips you need to craft stellar product content.

Why Content marketing is important for E-commerce companies

Why is content marketing important for e-commerce sites?

Content marketing is one of the most important aspects of ecommerce because it's how you build trust and authority with your customers.

When you produce high-quality content on a regular basis, you're showing that you're an expert in your field and that you genuinely care about your customers. This builds loyalty and helps you attract new customers over time. 

Content marketing can also help you increase traffic to your website through SEO, which can lead to more conversions and sales.

How does Hypotenuse AI help you with product descriptions?

We've built a better way to generate product descriptions at scale with our AI description generator online. Import product attributes through CSV and our API to supercharge your e-commerce workflow, whether you're an e-commerce store owner, product description copywriter or large content team.

Our cutting edge machine learning models can understand your product, brand voice and content needs so that each product description is unique and tailored to you. We streamline the process of activating your product listings — all in one single product description generator. To learn more, try us out free.

Why should product descriptions be part of your ecommerce content marketing strategy?

Product descriptions are an often overlooked but extremely valuable piece of content for ecommerce businesses. Why? The most obvious benefit is that they can help you rank for long-tail, highly targeted search terms specific to that product.

If you've done the work on product awareness and generating traffic, well-written product descriptions can also establish your credibility as a source of information for that product.

People are often looking for specific information when they're considering a purchase, and by providing it, you're giving them one more reason to trust you over an affiliate site. 

When you build expertise and topical relevance for your site with specific, relevant and helpful product descriptions, you'll also find yourself appearing in SERPs that are primarily dominated by affiliate content - a great opportunity to steal some of that traffic!

What is aproduct description do?

Product descriptions are a critical part of any ecommerce business. They're the first thing a customer sees when they're browsing your products, and they can make or break a sale. 

There is a mental hierarchy of what customers are trying to do when they first encounter something new:

  • What is this?
  • Is it for me?
  • Is it legit?
  • Is it great?

It's like a movie trailer: it provides a ramp to understand what the product is about, makes the consumer want to learn more about the product, and it has to make the consumer believe that the product is worth their time and money.

Explains what the product is ("What is this?")

As simple as it sounds, a product description should explain what the product is. It should explain what it can be used for, the materials were used to make it, and any special features or specifications.

Helps the customer identify if the product is for them ("Is it for me?")

Product descriptions are important pieces of online content that help customers determine if a product is for them. Good product descriptions evoke an emotional response in the reader, helping them to understand why they need the product.

Establishes credibility ("Is it legit?")

A well-written product description establishes credibility for the brand and product, and tells the story of why a customer should buy the product. If they know that the product is legit, they're more likely to buy it.

Highlights the unique benefits of a product ("Is it great?")

A product description should showcase what makes the product special and different from the competition. This is an important document for online sellers because it can be the deciding factor for a customer who's on the fence about buying.

In summary, with careful wording and an understanding of what customers are looking for, you can make sales soar. Good examples of product descriptions are clear, concise and helpful.

However, it's not as easy as it sounds. In fact, it takes a lot of effort to write product descriptions that are both accurate and appealing to customers.

That's why Hypotenuse exists - to take the fuss out of copywriting. With our AI-generated descriptions, you can hit all the right notes and make sure that your products stand out from the competition.  

How do you write a good product description?

Here are some things to think about when writing a good product description, which we also integrate into our product description generator:

‍1. Define your target audience

When it comes to writing product descriptions, it's important to remember who your audience is, and as in much detail as possible. You're not just targeting families: you're targeting families who live in a suburban area and have two kids.

‍2. Turn features into benefits

Once you know your target market, it's easier to define your audience's wants and needs. For example, if you're targeting entrepreneurs, you'll want to focus on translating features into benefits. Why is this product a valuable investment? What makes it different from the competition?

3. Establish a brand voice

Establishing a unique brand voice is also key. Think about the tone and language you want to use in your product descriptions. Do you want to be funny, serious, quirky or informative? There's no wrong answer, as long as you stay true to your brand.

4. Use compelling language

When writing a product description, it's important to use influential words that will compel shoppers to buy. Start by describing the product in detail, using adjectives that appeal to the senses. Next, focus on the benefits of the product, and why it's the right choice for the customer. Finally, explain why the product is a great value and how it can improve the buyer's life.

5. Optimize your keywords for SEO

Product descriptions are a goldmine for SEO. Not only do they introduce your products to potential buyers, but they also provide an opportunity to rank for valuable keywords. When writing your descriptions, make sure to optimize them for search engines.

This means that you should be including keywords in:

  • Titles
  • Description body text
  • Bullets and specifications
  • Meta descriptions and tags

All keyword-rich copy should accurately reflect what your product is. This will help improve your ranking and attract more buyers to your products.

‍6. Set targets and KPIs

A good product description not only tells the story of the product, but also induces a purchase intent in the reader. It's a fine line to walk, and it's not always easy to generate copy that's both informative and persuasive. The first step is to set targets and KPI for your content marketing strategy. This will help you to measure the effectiveness of your product descriptions and make necessary adjustments. Once you have a goal in mind, it's easier to focus your efforts and create copy that hits the mark.

Aside from these quick tips on writing product descriptions, our cutting edge machine learning models can understand your product, brand voice and content needs so that each product description is unique and tailored to you. We streamline the process of activating your product listings — all in one single product description generator.

How do you start writing a product description?

Step 1: Gather information about the product

Start by gathering all the information you can about the product. This might include product specs, photos, customer reviews, or any other sources of information.

Step 2: Sum it up in a headline

Write a catchy headline that captures the essence of the product.

Step 3: Introduce the product

If it's a unique product, introduce the product and explain what it is. Try to use storytelling to paint a vision. Show the customer what life would be like if they had this product. What would they use it for?

Step 4: Jot down your unique benefits

Detail the unique features and benefits of the product. What makes this product special? Why should someone buy it? 

Step 5: Edit and polish

Polish and proofread your work. Get someone to check for mistakes you might have missed. Try to keep your descriptions short, snappy and to the point. Most shoppers won't read more than a paragraph or two, so make sure to get to the point quickly.

Step 6: Call-to-action

End with a call to action to get your customer moving.

Other things to include in your description:

  • Information about the warranty and return policy
  • Sizing information for clothing
  • Measurements and metal composition for jewelry
  • Any other technical specifications that are relevant to your customer

What is a Product Detail Page (PDP) and what does it contain?

A PDP is a page on an e-commerce site that conveys important information about a particular product. For example, if the product in question is a sofa, the PDP might contain its dimensions, material, available colors, pictures from several angles, its collection, information delivery and warranty, and buyer reviews.

These pages help consumers make an informed decision about choosing products and whether or not to make that purchase.

Does Hypotenuse AI generate product descriptions that are specific to Walmart, eBay and Amazon?

We understand the needs of multi-channel sellers - our AI can automatically generate title and product descriptions to fulfill the requirements of Walmart, eBay and Amazon. Each channel has its own technical, linguistic and stylistic restraints, and we can make copywriting for these platforms easy, all while maintaining your unique brand voice.

Our product description generator will maintain the structure that fills your store's needs - whether it be a list of technical benefits, prose and emotive imagery, or something in between. Our AI can instantly generate product descriptions to match your chosen form and structure - while boosting SEO with unique content that Google loves!

Ready to use your new AI writing assistant?

Try our AI product description generator to start generating product descriptions for your PDP pages.